Role of website for a film company

Purposes

• Promote the film company/advertise
• Provide information about background
• Advertise new films
• Fan interaction/build relationship
• Contact details/latest developments on schemes or projects
• Provide 'fan-zine'/blog
• Exclusive clips, photos, diaries
• General marketing and publicity
• Archive/catalogue of previous films

Evaluation Working Title's website

1. On Working Title's website they split the main points of information at the top of the website on an easy accessible bar. I think this is good as it clearly demonstrates the different parts such as 'news', 'trailers' , 'films' and 'features'.
2. The home page also features slides that have 5 films linking to their trailers; this is good as it enables the audience to see quickly what their latest releases are and whether or not they are interested in them.
3. The layout is also very simple and modern, the'site highlight' boxes are clear and vary in colours. This is good as you can distinquish the seperate articles and access the one you like. Although this simple it could be more desirable by having a colour theme relating to the company and/or 3dimensional box type to match the bar.
4. They interact with fans by having games relating to their recent films, this is unique as instead of prioritising in providing information regarding their films they can make promoting their films fun. It also allows users to compete against other users so they will might want to come back to it, or perhaps even see the film because the game was fun.
5. By shortening their long news feed into 'What's new' on the homepage if gives the audience little tasters to reader on so it is not off-putting but short enough to intise them.
6. They also provide information on past films by featuring the opinions of their actors on the bottom of the page titled 'The heritage collection'. This is unique by having their actors opinion and therefore linking further into past film info it attracts them in and they can briefly learn about films they produced they might not have known about.
7. The pictures on the front page are also large and bright transitioning from one to the next. This makes it appear more professional and not 'tacky' which other companies may do.
8. The search bar on both 'features' and 'news' is good as the audience can shorten the information they want to find quickly and precisely without having the search a long time on the site.
9. The news archive is also good as it splits the companies' film achievements into years so making information more concise and not cluttered.
10. They also have a 'news letter' section so the audience can quickly type in their email address and recieve regular information from the company. This is good as Working Title will then have a solid base to promote recent film and see how much interest the public have in their company.